Emails are customised to people who fit in the ideal customer category. These profiles are segmented and targeted to create awareness. Database mining teams provide accurate personal company email ids for these campaigns.
Email campaigns for profiles where there is a strong interest in purchase decisions in the coming quarter. There profiles are verified along with their interests. Triggered campaigns that share details of products and services are shared via collaterals and a enquiry button.
These campaigns are with existing customers and those who have been in the pipeline for a very long time. Periodical email campaigns are created to activate cross selling and engagement. These include newsletters, and news and events.
Email Theme with Landing Page for simple lead generation or open rate campaigns are for specifically designed for companies. These campaigns generate marketing qualified leads in a very short period of time. Whitepapers and case studies are shared as collaterals for lead generation campaigns.