Search Engine Optimization creates the structure for being visible to search engines. Since Google is predominantly used on smart phones, tablets and desktops SEO rules come from Google’s changing algorithm.
A seo on page enabled website helps algorithms respond better to your audience searches for keywords relevant to your business.
Keywords the lifeline of SEO
Keywords refer to the words linking your prospective buyers to your searches.
They all need the same thing, but the way they have worded their requirement is different. This is because each individual has a different cultural and verbal exposure while growing up. If a person has moved about a lot then they tend to adapt to the people surrounding them. This in terms of SEO is called LSI Keywords.
Onpage seo along with qualitative off page SEO helps in building long standing merit for the company’s website from incoming traffic.
If a company does not wish to invest in a website, they can create their online presence with the help of SEO to attract more footfalls.
Google my business has a spelt out procedure to map out local business. Classified listings and business listings as well help business owners get visibility even in the absence of a website.