Largely a major reason why everyone is on some social media platform is because it is highly addictive. It offers an individual a momentary exit from their own lives.
Everyone today is predominantly active on social media. Personnel connect being the primary reason, but a social interactive platform offers room for self-expression and connectivity.
Platforms: Instagram, Facebook, Twitter & LinkedIn majorly cover most grounds for the most popular social media channels.
Whilst each has its own niche and its own algorithm features, it is the UI that has been captivating for most of their users.
Organic Approach: All platforms offer space for companies to build their business or company page. This page highlights products and services and posts that are relevant for the current season.
Language adaptability, image configuration, hash tags, interactions and other features like interest groups make organic social media reach possible for companies.
Triggered Posts: Content creation for various channels has become the game changer for firms. Content in posts can be educational, intellectual; certain platforms offer polls,
stories, memes, intellectual articles, or emotional posts. Humour and emotional posts trigger an instant reaction from target audience.
Paid Campaigns: The most interesting aspect of all major social media channels is that they offer calibrated data of their target audience which can be used to create sponsored advertisements.
